Who is Adult Friend Finder (AFF) and why are they so popular in the world of Adult Dating? Well, in 1996 a gentleman by the name of Andrew Conru started a website called Friend Finder (FF). The initial intent was to help people connect with each other and it eventually became a one of the first online dating sites. During the success of Friendfinder.com, Andrew started Adult Friend Finder (AFF). Over the course of the next 15 years, AFF would develop into a multi-million dollar website. In 2007 , Penthouse bought Various, Inc. which is the parent company to FF and AFF for approximately 500 million
AFF claims to have almost 40 million members worldwide. They are also considered among the most profitable adult oriented sites online. The big question is why? There are thousands of other sites out there that do the same thing, why aff?
The answer lies in their ability to market to the user and offer a product no one else can. It’s like a snowball effect. They were the first to really invest in their marketing in order to develop a large user base. Now the user base markets itself. It’s become a self-perpetuating machine and I don’t see it slowing down anytime soon. This is a very smart company that sells what millions want and will always want, sex.